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Picture a Tuesday evening. Three batches are running at once and a coach has called in sick. A parent has

A sports academy CRM is a system that records every enquiry, assigns it to a named staff member, moves each

It usually starts with a message in the parents’ WhatsApp group: “Coach Priya will no longer be taking the U-12

An academy owner opens her laptop in the morning to a familiar mess. Yesterday’s cricket attendance is in a coach’s

A youth tennis coach starts her Tuesday session the way she always has cones out, resistance bands unpacked, stopwatch clipped

This interview features Vijay Lancy, a former international badminton player and MBA graduate, discussing the intricate balance of merging athletic

It’s 6 p.m. on a weekday, and the phone at reception hasn’t stopped ringing. A parent wants to confirm a

It’s the first week of the month.

Several parents still haven’t paid.

The owner keeps reminding them individually on WhatsApp

An academy receives 40 enquiries in a month. Twelve enroll. The other 28 just… disappear.

It’s 6:45 PM on a Tuesday. Two parents are asking on WhatsApp whether Wednesday’s session is still on because of

Parents are the actual customer in youth sports academies — the child is the user, but the parent is the

Every sports academy owner has felt this sting at some point: a student who seemed genuinely committed just stops showing

A ten-year-old watches a nail-biting final on TV, jumps off the couch, and announces to nobody in particular that she’s

It’s 7 PM and a parent stops you after practice with the question every coach dreads: “So how is my

It’s Monday morning, and the head coach at a growing football academy is trying to figure out why three players

It’s the 3rd of the month, and you’re scrolling through WhatsApp trying to figure out who’s paid and who hasn’t.

It’s 6:45 PM on a Tuesday. A coach is running a badminton session for eighteen kids, and somewhere between rotating

It’s 9 p.m. on a Sunday. A sports academy owner is still sitting in front of a laptop, switching between